Trace the current path
Start with the customer action, the information it creates and every handoff that follows.

Connect local discovery, service pages, calls, estimate requests, booking and follow-up into one customer path.
Start with the customer action, the information it creates and every handoff that follows.
Change the page, routing, workflow or integration that evidence points to instead of adding unnecessary software.
Verify mobile behavior, missing fields, duplicates, failed notifications, retries and human escalation.
Track meaningful customer and operational actions so the business can see where the journey succeeds or stalls.